In addition to various static clause pages, the web pages displayed on the Shopify website are mainly product pages and blog pages, so the main direction of web page optimization is product copy optimization and blog optimization. This article takes blog optimization as an example. Web page optimization includes the following points.
- Timeliness of web content
Web pages should choose content with strong timeliness, such as new product launches, hot topics, major festivals, etc. These content can effectively increase website conversion rate.
- Continuity of web content
Web pages should be continuously and regularly updated. This not only allows users to think that the site is active, but also makes search engine indexing more timely.
- Relevance of web content
Page content updates should be related to the website’s theme and navigation. For example, if a seller sells sportswear products, the update should select sports content.
- Validity of web content
Sellers should provide users with a valid page. Worthless, meaningless pages are useless no matter how many updates are made. A web page is valuable if the user finds it useful, can browse the web page and select products from the web page.
- Keyword layout in web pages
Sellers can appropriately arrange keywords in the webpage to make it easier for search engines to search and index webpages. In addition, they can use the keyword graphic links to directly point to the product, so as to realize the conversion from browsing the webpage to purchasing the product, but the keywords in the webpage should not be piled up.