Product copy optimization

Product copy is one of the important contents presented by Shopify customers. Sellers should sort out the product copy content in a targeted manner according to the customer’s shopping needs and the characteristics of the target market. In the writer of the product copy, the American advertiser Lewis proposed a representative consumption psychological model, summed up the psychological process of consumers purchasing products, namely Attention – Inerest – Desire – Memory – Acyion, referred to as AIDMA rule. Sellers can use AIDMA rules to write product copy.

In DH SEO apps, you can clearly see which parts need to be improved and lead to more traffic for the product.