Link-building SEO checklist: Improve your domain authority

When another website links to your website, it lets Google know that the linking website must trust yours. This in turn starts to build your domain authority, which is a key metric in how competitive your website is when trying to rank for a certain keyword.See more about SEO.

Create a link-building strategy. Search engines such as Google use the number, quality, and relevancy of links to a specific page or website as a ranking factor. You can think of links as “citations” that establish trust in the eyes of search engines.

In my opinion, the best way to approach building backlinks is to focus on partnerships or determining who (publishers, other sites in your industry, etc.) you can provide and share value with. If you know a beauty blogger who regularly reviews the kind of skin care products you sell, a simple introduction can be the start of a mutually beneficial relationship.

Analyze your competitors’ earned links and mentions. Thanks to tools like Moz’s Link Explorer and Ahrefs Site Explorer, you can explore what sites and pages are linking to your competitors.

What’s especially useful is understanding the context: Why did these sites decide to link to your competitors? What about the page made it worthy of a link?

Spotting these trends—like if competing stores earn lots of mentions in gift guides—can help you come up with ideas on which partners to work with and how you can provide enough value to earn a high-quality link.See more about SEO.

Look for opportunities for press mentions. Start by reading our guide to getting press coverage to help you brainstorm a list of ways to land a mention on other websites. If you’ve already picked up some traction, look into using a brand monitoring tool to find “unlinked” mentions of your store or products on other sites. Once you receive an alert, you can politely ask the writer or publication to add a link.