Technical SEO

Technical SEO is the under-the-hood type of SEO. Like the fresh engine oil that keeps a car running, it often can’t be seen but can dramatically improve search performance of your website. Technical SEO ensures that your website is optimized for search engine crawlers, has good page speed, and is mobile device optimized. It also optimizes your site for humans by making sure its structure, navigation, and internal links allow easy browsing, and that meta tags are filled in so both search engines and humans know what the page is about.

If your website has discrepancies in these areas, it can stifle your rankings until errors are identified. By resolving these errors you’ll see the benefits like:

  • Users engaging more with the site because it’s faster and all important content and pages are easy to access
  • Increased crawling activity from crawl bots because the site is easier to crawl, which increases organic traffic over time

It’s easy to overlook internal linking, especially in the early days of building your online store. I understand—it simply doesn’t seem that important compared to publishing new pages and promoting your business.

Creating internal links isn’t just about pasting links to appropriate anchor text across your website. It’s about creating the necessary pillar pages that will pass authority to dozens of other relevant website pages and blog posts, and/or vice versa. This can be done with a clear navigation system from your homepage that’s designed for both user experience and search engine crawlers.

Let’s take our content demo store, Kinda Hot Sauce, which sells hot sauces, as our example. Say we hear from customers that they love our habanero hot sauce and want more variations of it, and so we’ve added three new flavors to our habanero range. Here’s what we do next:

  • Conduct keyword research. We use a free SEO tool like DH SEO and type “habanero hot sauce” into the keyword analyzer to get an idea of monthly search for that term (4,400). Great! We’ve found a new category for our new line of products to be nested under.
  • Create product pages. In our Shopify store, we go to Products > Add product to create the product listing, and we ensure that everything is filled in from the title and descriptions to the SKUs and shipping information.
  • Create a collection page. Navigate to Products > Collections to create a new page and add the three new product pages. While creating the collections page, we make sure to follow on-page SEO best practices when filling in the Search engine listing preview by aiming to use “habanero hot sauce” in the page title, description, and URL and handle.See more about SEO.

  • Add our new page to the menu. In our Shopify store, we go to Online store > Navigation > Main menu. From there we easily add our new habanero hot sauce collection to our navigation system under Shop.
  • Add a breadcrumbs app to your store. An app like DH SEO makes it easy to show your customers the path they’ve navigated down through your category tree. Their “breadcrumb trail” gives them an easy route back by clicking on the appropriate link. For example, you’re reading this blog post on the Shopify blog, and you can click “Shopify blog” to take you back to the blog homepage.