Before you start: Essentials to improve your Shopify SEO

There are a few vital things you need to set up before jumping into improving your Shopify store’s SEO. These are:

  • Purchase a custom domain. Simply put, your store needs its own domain to succeed in SEO. Custom domains create more trust with potential shoppers clicking through from search engines and they’re also more memorable. If you still have dhseo.myshopify.com it’s time to upgrade to a custom domain like dhseo.com. You can pick up a custom domain for anywhere between $10–$20 a year.
  • Ensure you have Google Analytics installed on your site. Google Analytics is free to install on your website and lets you see how much traffic and what it does on your site.
  • Ensure you have Google Search Console installed on your site. Google Search Console gives you insight into what pages rank for which queries, where they rank, and how many clicks you get amongst other useful insight.
  • Have a mobile ready theme. Shopify offers a handful of free themes and they are built with Responsive Web in mind out of the box. If you’ve made any customizations to your theme or had one built, it’s best to test its mobile readiness with this Google tool even if there haven’t been tweaks made.
  • Remove password protection. If you’re still getting your product pages created and sorted, you might want to wait to unlock your store to the public and search engines. But if your store is password protected, search engines won’t be able to see beyond your homepage and crawl or rank your pages on their search engine results page.
  • Be on a paid plan. While stores on free trials can be crawled and indexed, if you’re not on a paid plan you’re going to put all this work and not see the fruition of your efforts once your trial is over as waiting for a new store to rank will take longer than 14 days.

Once you’ve confirmed all of these are in place, you’re good to go.