Why is SEO so important?

1. The majority of traffic comes from organic search

If you don’t have an SEO strategy for your store, you might be missing out on traffic and revenue. Online stores can expect 35% of total traffic to come from search engine results pages and 33% of revenue from this organic traffic making it the marketing channel that can produce the highest traffic and revenue.See more about SEO.

2. Paid advertising costs are increasing and SEO is “free traffic”

If you’re generating most of your sales through paid advertising channels like Facebook or Instagram, this can eat into your profit margins. Although generating organic traffic takes time, it should eventually become your best acquisition channel which makes its costs sustainable. Putting work in to increase organic traffic through SEO may cost you time and effort, but its compounding effect makes organic traffic the best value for money channel to produce customers. SEO should never be an afterthought even though the return is not immediate.

3. Ranking first in search engines can get you up to 30% more daily traffic

There’s a joke in the SEO world that if you wanted to hide a dead body, you’d put it on page two. That’s because being in first place gets the most clicks—disproportionately so compared to ranking in 11th position.

If you happen to have a page that is performing well for organic traffic even without having done any optimizations for search, the likelihood is you can improve the page to bring more traffic, sometimes with the smallest tweaks.