20 Common SEO Terms

Familiar with SEO terminology can help us better understand SEO work , so as to understand why we need to do SEO optimization of independent websites, and how to improve the ranking of independent websites. In this section, we will share 20 commonly used terms in SEO.



Alt-text (Alt tags) are HTML attributes that help search engines understand the content of your images, prevent your customers from missing any image content that cannot be loaded , and help drive traffic to your website.See more about SEO.



In the fairy tale, Shook and Beta get lost as they walk into the woods, and Shook sprinkles breadcrumbs wherever they go so they can find their way home. These breadcrumbs ended up being the model for the breadcrumbs we see on the website now. Breadcrumbs are small text paths, usually at the top of the page. Your location is instantly displayed when you click on the breadcrumbs, and every part of the path is clickable, all the way to the home page.



description is a brief content overview of a web page , generally no more than 150 characters, and the description content should be related to the page content.



The Headings tag ( H tag) is usually used to present the structure of a web page to the user , from the most important <H1> to <H6>, with decreasing weights.


5.internal link

Internal links refer to links from one page to another on the same website, which may appear in the navigation bar at the top of the page, the sidebar, the footer at the bottom, or the text or image links in the text .


6.inbound link

External links, also known as backlinks, are URLs to other websites that point to your website. Search engines think that if your site is valuable, other sites will mention your site; the more mentions, the more valuable your site is.See more about SEO.



Json is a lightweight data interchange format that is easy to read and write , and easy to parse and generate by search engine machines. LD stands for Linked Data, which is a way to associate data, information and pieces of knowledge that are published, shared and connected online. JSON-LD is a combination of the two, it is a lightweight link data format that is easy for search engines such as Google to understand .



related words that users enter when searching . Adding appropriate keywords to your website pages can bring more targeted traffic to search engines and increase the exposure of your website .


9.Landing Page

A landing page, also known as a landing page, is a page specially designed to attract users to visit . A well-designed landing page can help increase user conversion rates.


10.Long Tail Keyword

Long-tail keywords refer to non-target keywords on the website but related to target keywords that can also bring search traffic . They are often composed of 2-3 words and exist in the content page .



Metadata refers to data describing data, descriptive information about data and information resources.



N ofollow is an attribute of HTML that tells search engines not to follow specific web links , which can improve the quality of search results and prevent the spread of spam links.


13.Off-page SEO

This refers to the optimization of all individual pages on a website, including optimizing content and HTML source code, to increase exposure and search engine rankings.


14.On-page SEO

This refers to all optimizations outside of your website and is a way to improve your website’s ranking in organic search results.


15.Permanent Redirect

Permanent redirect, also known as 301 redirect, refers to redirecting the URL that needs to be transferred to another new URL, and it is a permanent transfer .


16.Site Map

A sitemap is a container for all links on a website. Many websites have deep connections and are difficult for crawlers to crawl. A sitemap can facilitate crawler crawling of website pages by including links to each publicly accessible page on the website. /All pages are indexed by Google. A sitemap makes it easier for search engines to discover and rank everything on your website. As the basic content of store SEO optimization, sitemap can help Google search engine to browse your store. DH SEO gives you an easy way to choose which pages to put on the map and automatically generate an HTML store sitemap. The Sitemap Manager allows you to customize which pages are placed on the map to provide Google with more information about your store, thereby improving the indexing and ranking of your store pages.



The page title represents the core content of a page, which is beneficial to improve user click-through rate.



Usually composed of letters, the address entered into a browser to access a specific web page.


19.Unique Visitor

Unique visitors refer to how many computer clients have visited your website, and the statistics are based on the cookie of the user’s computer.


20.XML ( Extensible Markup Language )

XML ( Extensible Markup Language ) is a markup language used by search engines to understand website data .See more about SEO.