Want to get traffic? Start with understanding SEO

As an independent platform for cross-border e-commerce, Shopify has more than one million users worldwide. Through various templates and plug-ins, you can quickly build a website in a “dumb style”, so Shopify is favored by global sellers.

Although it is easy to build a website, how to operate it well is not achieved by dragging and dropping a few templates. Especially when your Shopify store is in its infancy, to drive more effective exposure and customer traffic, it is necessary to have a deep understanding of SEO first.


Definition of SEO

SEO is the abbreviation of Search Engine Optimization , translated into Chinese is search engine optimization. In China, the SEO optimization we generally do refers to Baidu SEO, while for Shopify In terms of SEO, what we do more is GoogleSEO, also known directly as ” Google optimization ” .

Google SEO optimizes website pages to improve Google search engine rankings by understanding the techniques of Google search engine crawling website pages, indexing and determining the ranking of pages for specific keyword search results. In layman’s terms, when a user searches for a specific keyword, your page can rank higher in the Search Engine Results Pages (SERPs search result page) and gain more weight . For example, when we search for wine glass ( wine glass ) in Google , as shown in the figure below, except for Google ads, the red box marked is the page that achieves the top ranking naturally through SEO optimization . The higher the ranking, the more traffic to your website, and ultimately the sales or branding of your website .See more about SEO.

How SEO Works

The database of Google search engine relies on a software called “web robot (Spider)”, which automatically obtains the information content of website pages through various links on the Internet, and organizes and categorizes them according to the established rules.


page index

Page collection mainly focuses on page crawling, establishment of domain name list and domain name submission. The URL is the entrance of each page. The spider crawls the page through the URL. The spider starts from the URL list, crawls and stores the article through the URL, and crawls the URL in the article and adds it to the URL list.

When a search engine crawls a page, in order to filter out more relatively important information on the Internet, it will adopt three common search engine page indexing methods: breadth first, depth first and user submission.


Page Analysis

When users use search engines to query, they often use a word or phrase, so after the page is retrieved,

The search engine also needs to perform a series of analysis and processing on the original page to meet the user’s habit of querying information before it can be used by the search engine to provide query services for the user.See more about SEO.


Page Analysis Process


Page sorting

After the user submits the keyword query information to the search engine, the search engine returns a list of pages related to the keyword on the search result page, and these pages are arranged from top to bottom according to the degree of proximity to the keyword. There are many factors that determine the order of pages, the most common and important ones include page relevance, link weight, and user behavior.

keyword query

After calculating the weights of all pages, the search engine can provide users with information query services. The implementation of the search engine query function is very complex, and the user’s time requirement for returning results is also very high (usually in seconds). It is unrealistic to complete such a complex calculation in such a short time. Therefore, search engines need to process queries from users through a set of efficient mechanisms.

I believe that now you should have a simple understanding of what SEO is. In the next installment we’ll go into more detail on why we do SEO. If you are interested in our content, remember to subscribe to our column, and welcome to discuss more SEO-related knowledge with us. See you next time!