How to create an ecommerce SEO strategy

If you’re new to search engine optimization and want to learn how to rank first on Google, this SEO best practices tutorial is for you. We’ll explain the basics of SEO in a way that makes it simple and, above all, actionable.

Step 1: Keyword research

It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through ecommerce keyword research, which can be conducted a number of different ways.See more about SEO.

First, note that ecommerce keyword research is different from most of the keyword research you’ve read about online. Why? Most sites care about informational keywords, like this:

You, on the other hand, might also want to rank for commercial keywords like this:

Can you spot the difference? Information keyword searchers are looking for, well, information. Blogs and content-heavy sites care about these keywords. Ecommerce sites care most about commercial keywords that show buying intent. You can also create quality content for your ecommerce store to increase domain authority, traffic, and conversions.See more about SEO.

Amazon and Google Suggest

Note: Since Google is the most popular search engine in the world, I’m using that in screenshots and examples. You can repeat similar processes with most other search engines as well.

You’ve undoubtedly noticed the Google search autocomplete feature. When you start to type your search query, Google suggests relevant queries:

At the bottom of the page, you’ll spot some additional related search queries:

These can be a goldmine for keyword ideas, especially when you already have a few basic keywords in mind.